December twenty-eighth came and went, and most New Yorkers went about their lives, blissfully unaware that their city had been taken over by ten sultry, lingerie modeling, miniature monsters. For the next several days, these monsters would hide out in random, unassuming spots in the Big Apple, awaiting discovery–and when they were discovered? Well, they did what any well meaning monster would do, they directed the finder to Find A Monster where they could find out their monster‘s name, basic information, biography, and a coupon for Bare Necessities!
Find A Monster is taking guerrilla marketing to a new, and pretty geeky level. This was the first Find A Monster experiment, lasting a few days–but if you follow @findamonster on Twitter, you’ll be the first to know about the next Find A Monster campaign and get clues to discover a mini-monster of your very own. Why monsters, though? JPD Studios, the marketing company responsible for the New York City monster invasion wanted to combine art and guerrilla marketing–and why not monsters? When Krista, from JPD Studios spoke with me she said,
…we chose monsters for this project because there’s no predefined idea of what a “monster” is. This allows for the artists’ creativity to be fairly limitless and we can easily tailor the monsters to a specific theme. Our monsters range from scary, funny, silly, cute, pretty, sexy, evil. Plus, everyone loves monsters!
And isn’t that the truth? I can’t wait to see what the next Find A Monster campaign is, and what they’ll be wearing!
