According to Geek Girl Diva over at Fashionably Geek, “Apparently, fans who have been making and selling their versions of the Jayne hat for roughly the last 10 years are being sent “cease and desist” notices from Fox. It seems Ripple Junction now has an official license to make the Jayne hat (shown at right, the one sold through ThinkGeek for $24.99) and that means independent Browncoats who might be making and selling them are now infringing on the license for a simple patterned hat.” BTW, as of 04/13/13, there were 60 handmade Jayne hats for sale.

The Browncoats of the world did not approve and ThinkGeek took action:

“Browncoats, we hear your concerns about the cease and desist on Etsy Jayne Hat sellers!

“We weren’t involved in that process, but we have reached out to FOX and we’ve heard what you’ve had to say. As a result, we’ve decided to donate the profits from all Jayne Hat sales on our site to Can’t Stop the Serenity, a Browncoat charity dear to ThinkGeek’s heart that raises funds and awareness in support of Equality Now. We’ll continue making that donation until we run out of stock.

“We hope the Hero of Canton himself would approve.”

This was Think Geek’s udpated on 04/11/13: “So, we got Fillioned. Nathan Fillion tweeted a link to our blog post about our Jayne Hat donation to Can’t Stop the Serenity (thank you, Nathan!) and our blog couldn’t handle the traffic, taking the whole site down with it (thank you, Nathan?).”